Samsung applications do not interest buyers of Galaxy S

If everyone agrees that Samsung releases every year very good phones, it is much rarer however find people speak well integrated applications automatically on their devices. A US study has just confirmed the unpopularity of embedded applications in the Samsung Galaxy S3 and S4 phones.

The study in question was published a few days ago by the US company Strategy Analytics who supervised during the month of March 2014 a panel of over 250 US users of Samsung Galaxy S3 and S4. They then observed monthly time spent by the users on each application. The results speak for themselves: while the Galaxy S3 and S4 phone users spend on average less than 7 minutes per month on major Samsung applications (S Memo, S Voice, Chat ON), they spend the same time 149 minutes on three applications of Google (Google Search, Play Store and Youtube). This study focuses on the case of Samsung, but there is a safe bet that this should also be the case for other manufacturers like Sony or HTC.

Average time in minutes per month per user on various Samsung applications.

Average time in minutes per month per user on various Google applications.

This study aims mainly to show that users of Galaxy S3 and S4 almost never use the Samsung homes applications (type Samsung Hub and Samsung App Store) to download additional applications. The time spent on these two applications is on average 0.6 minutes per month against 64 minutes per month spent on the Play Store. Meanwhile, Strategy Analytics notes that the Galaxy S3 and S4 users on average consume more video and applications than other smartphone users. They consume 14% more video than 24% of data in more than other cellphone users. An owner of Samsung Galaxy S4 also has an average of 21 applications in addition to its phones (including basic installed applications and those added by the user) than owners of other smartphones.

In other words, users of Galaxy S3 and S4 are well aware that their phone is powerful enough to offer a wide variety of multimedia activities but absolutely no interest in what Samsung included in its basic unit. And this study concludes that the Samsung applications starved for differentiation to have any appeal to its customers. Or, in other words, that Samsung has not realized its pre-installed applications on its phones were not used to much when they are duplicates with those of Google. It is also a major commercial failure for Samsung, which manages to sell each year millions of Galaxy S phones but is unable at the same time retain its customers a software perspective. And, in our humble opinion, this is not the Galaxy S5 will change that.