SFR confirms its change of direction

It is through a press release that SFR has confirmed the news: Michel Paulin was appointed CEO of SFR. A man who knows particularly well the telecom sector.

Last week, we took turns information Echos that Michel Paulin was appointed CEO of SFR. The brand with the red square then confirmed the rumor a few days later through a press release. This therefore announces the appointment of Michel Paulin CEO of SFR, instead of Eric Noyer. In recent days, it was Michel Combes – President of SFR – which was acting. Both Michel have long since shared the benches of all Polytechnic school. Michel Paulin also knows the telecom, both in France and internationally, as the man passed by France Telecom, Bull, Neuf Cegetel and finally Mediatel.

The future leader, really?

With this appointment and the new management team in place, SFR wants to “become the undisputed leader in high-speed broadband and content, ever closer to its customers, partners and suppliers with the best networks, and offering the best customer experience” . For now, we can not say that SFR is the leader, mainly because of a sharp decline in subscribers to the fixed and mobile. This is actually the logical consequence of SFR’s strategy to raise prices via the ARPU (average revenue per subscriber). And it works because the group announced recently the results up sharply.

For the network side, SFR will also improve speeds and coverage, whether with real optical fiber (not the cable Numericable) but also with 4G. In this regard, the hypothetical acquisition of Bouygues Telecom Orange could allow SFR to accelerate the deployment of 4G and greatly enhance the coverage of very high speed mobile network.